To tell my INDICANNACO (Indian Cannabis Company) story, I’ve got to flip the calendar back to 2014 when I passed out of Lawrence School, Lovedale and joined NALSAR University of Law, Hyderabad. School and College life is one of the most memorable experiences of one’s life. Pretty much we all went through an exciting phase of college life but we also wondered about our future – what’s in store for us?
In my earnest opinion, I believe that my venturing into the Cannabis industry had been pre-decided. Having been diagnosed with Osteoporosis Dissecans during my college life (a formidable condition) which I had from school days but had no clue it creates a cartilage decay between joints, such as knees, elbows etc. The doctors told me this was a rare condition for someone of my age, to have it in both my knees where I was unable to run / play any game without severe pain. Thanks to a double-whammy of gruesome surgeries on both my knees in 2015.
By then I have gotten lost down the Cannabis rabbit hole 6 years ago with my R&D (Research & Development) and kind of stayed lost in it. I started to investigate my problem, understand the cause and the cure. My mind went probing on how to correct and rectify what happened to me and not get haywire why it happened? Surprisingly enough, my research placed Cannabis as an alternative to surgery, a solution to my problem but alas, I couldn’t wait until then as I had to go under the knife earlier. A year later, I introduced myself to cannabidiol (CBD), a non-psychoactive compound found in cannabis plants known for its therapeutic benefits for pain relief. In 2017, I began taking CBD for pain management and immediately noticed a far more positive difference in my knees. Inspired by my new lease on life, I felt determined to bring CBD to more people which I am currently working on.
Prior to my completion of my B.A, L.L.B (Hons) from NALSAR University of Law, I began to chart my path into the cannabis territory. Some may even say I went to law college just for understanding and creating a path towards legalization of Cannabis in India. I continued my solo travels from college, during the span of my last few years there, I had travelled to places far and wide in the country looking for seed variants and cultivars of the cannabis plant that are indigenous to our country. Considering that the Himalayas were the birthplace of cannabis, meaning that countries like India, Afghanistan, Tibet, Pakistan all made part of the sacred land where cannabis was born, the first place to look was at major forests within the country and settlements nearby who depended on these forests.
It may be unbelievable to many of us even today, but cannabis in India is not something that is grown by people. Most of our cannabis comes from naturally growing cannabis plantations across the country. These plantations are basically the epicenters of the perfect climate for the growth of cannabis. And this was the beauty I was chasing. The eco-systems where these miracle plants grew naturally and yet yielded nutrient content and biomass that was 10 times more than those countries that grew the same plant commercially.
I am committed to educate and advocate people about Hemp and I must say my family has come a long way in helping me achieve this dream. They say any change begins at home, and that's where I started. My family surprised me, they not only let me do what I believed in, they also wanted to be part of Hemp. A year later, in 2020, we as a blended family, started our brand “Indus Hemp" - Superfoods and Personal Care products to begin with. Along with our online e-commerce store we also have our products at retails like Q-mart, Ranch and other Health & Wellness Food stores and Sishu Medicals at Hyderabad.
Well, now I am on my journey as a relentless Hemptreneur!